Based in Boise, ID (UTC−06:00)
Principal Product Designer for Complex Systems & Emerging Tech
Principal Product Designer architecting scalable systems for B2B SaaS and high-scale eCommerce. I specialize in turning complex technical challenges into intuitive product experiences for startups and emerging tech leaders.
Currently leading UX at ARMRA. Open to Principal and Staff Product Design roles in B2B SaaS and AI products.
I architect scalable systems for B2B SaaS, emerging tech, and high-scale eCommerce. With 15 years of experience, I bridge the gap between complex business logic and intuitive product design. I help startups and global brands transform technical complexity into streamlined, growth-ready digital frameworks.
Currently leading UX at ARMRA. Open to Principal and Staff Product Design roles in B2B SaaS and AI products.
case studies.
AI products, mobile apps and platform work where I simplified UX, built systems and shipped measurable results.
how I work.
how I work.
Three habits that show up in every project, whether I’m leading a team or building on my own.
Three habits that show up in every project, whether I’m leading a team or building on my own.
Systems first
I build the system before the screens. The Tie Bar’s replatform and Squeezed both run on design systems I designed, so teams ship faster and stay consistent.
Systems first
I build the system before the screens. The Tie Bar’s replatform and Squeezed both run on design systems I designed, so teams ship faster and stay consistent.
Measured, not guessed
I ship what the numbers back. Tested PDP changes lifted Taylor Stitch mobile revenue 20.5%, and the All Access app I led grew to $1M a month.
Measured, not guessed
I ship what the numbers back. Tested PDP changes lifted Taylor Stitch mobile revenue 20.5%, and the All Access app I led grew to $1M a month.
AI-first and hands-on
I design and I build. I shipped Squeezed solo, an AI product I designed, coded and run, and set up AI design workflows for the ARMRA team.
AI-first and hands-on
I design and I build. I shipped Squeezed solo, an AI product I designed, coded and run, and set up AI design workflows for the ARMRA team.
about.
about.
Based in Boise, Idaho, with 15+ years of experience creating scalable, user-centered solutions that deliver measurable business impact. With a background in computer science, analytics and the creative space, I bring a systems-level approach to solving complex problems. I currently lead UX at ARMRA and occasionally take on freelance projects, especially in startup and emerging tech environments.
Based in Boise, Idaho, with 15+ years of experience creating scalable, user-centered solutions that deliver measurable business impact. With a background in computer science, analytics and the creative space, I bring a systems-level approach to solving complex problems. I currently lead UX at ARMRA and occasionally take on freelance projects, especially in startup and emerging tech environments.
Outside of work, I explore Idaho’s backcountry and fuel my love for cars and motorcycles.
Outside of work, I explore Idaho’s backcountry and fuel my love for cars and motorcycles.
work history.
Nov 2025 - Current
Senior UX Designer
@ ARMRA
Leading UX for ARMRA’s DTC eCommerce overhaul through its rebrand. Building the unified design system behind the new brand and steering conversion work with A/B tests, session recordings and heatmaps. Set up the team’s AI design workflows, so on-brand designs now start in AI tools.
Nov 2025 - Current
Senior UX Designer
@ ARMRA
Leading UX for ARMRA’s DTC eCommerce overhaul through its rebrand. Building the unified design system behind the new brand and steering conversion work with A/B tests, session recordings and heatmaps. Set up the team’s AI design workflows, so on-brand designs now start in AI tools.
Nov 2025 - Current
Senior UX Designer
@ ARMRA
Leading UX for ARMRA’s DTC eCommerce overhaul through its rebrand. Building the unified design system behind the new brand and steering conversion work with A/B tests, session recordings and heatmaps. Set up the team’s AI design workflows, so on-brand designs now start in AI tools.
Jun 2022 - Nov 2025
Principal UX Designer
@ The Digital Stronghold
Led UX for four DTC brands in men’s apparel and accessories, including The Tie Bar and Taylor Stitch. Took The Tie Bar through a replatform on a new design system, and lifted Taylor Stitch mobile revenue 20.5% while cutting returns 14% with tested PDP changes. Owned accessibility and CRO across the shared platform.
Jun 2022 - Nov 2025
Principal UX Designer
@ The Digital Stronghold
Led UX for four DTC brands in men’s apparel and accessories, including The Tie Bar and Taylor Stitch. Took The Tie Bar through a replatform on a new design system, and lifted Taylor Stitch mobile revenue 20.5% while cutting returns 14% with tested PDP changes. Owned accessibility and CRO across the shared platform.
Jun 2022 - Nov 2025
Principal UX Designer
@ The Digital Stronghold
Led UX for four DTC brands in men’s apparel and accessories, including The Tie Bar and Taylor Stitch. Took The Tie Bar through a replatform on a new design system, and lifted Taylor Stitch mobile revenue 20.5% while cutting returns 14% with tested PDP changes. Owned accessibility and CRO across the shared platform.
May 2021 - Jun 2022
Senior UX Designer
@ HumanN
Led HumanN’s website redesign and its move to Shopify. Built the design system behind it, brought the site in line with ADA accessibility standards, and ran the A/B testing and CRO program that guided the relaunch.
May 2021 - Jun 2022
Senior UX Designer
@ HumanN
Led HumanN’s website redesign and its move to Shopify. Built the design system behind it, brought the site in line with ADA accessibility standards, and ran the A/B testing and CRO program that guided the relaunch.
May 2021 - Jun 2022
Senior UX Designer
@ HumanN
Led HumanN’s website redesign and its move to Shopify. Built the design system behind it, brought the site in line with ADA accessibility standards, and ran the A/B testing and CRO program that guided the relaunch.
Aug 2019 - May 2021
Director of User Experience
@ Max One
Led UX for a suite of AI-powered sports training tools that used machine learning and image recognition to connect coaches and athletes. Designed COPPA- and GDPR-compliant experiences for athletes and coaches across a wide range of sports.
Aug 2019 - May 2021
Director of User Experience
@ Max One
Led UX for a suite of AI-powered sports training tools that used machine learning and image recognition to connect coaches and athletes. Designed COPPA- and GDPR-compliant experiences for athletes and coaches across a wide range of sports.
Aug 2019 - May 2021
Director of User Experience
@ Max One
Led UX for a suite of AI-powered sports training tools that used machine learning and image recognition to connect coaches and athletes. Designed COPPA- and GDPR-compliant experiences for athletes and coaches across a wide range of sports.
APR 2017 - AUG 2019
Principal UX Designer
@ BodyBuilding.com
Owned UX from discovery to delivery for the All Access app, which grew to over 115,000 subscribers and $1M a month in revenue. Worked inside Agile teams with product owners and engineers, and brought design into their sprint process.
APR 2017 - AUG 2019
Principal UX Designer
@ BodyBuilding.com
Owned UX from discovery to delivery for the All Access app, which grew to over 115,000 subscribers and $1M a month in revenue. Worked inside Agile teams with product owners and engineers, and brought design into their sprint process.
APR 2017 - AUG 2019
Principal UX Designer
@ BodyBuilding.com
Owned UX from discovery to delivery for the All Access app, which grew to over 115,000 subscribers and $1M a month in revenue. Worked inside Agile teams with product owners and engineers, and brought design into their sprint process.
Jan 2012 - Mar 2017
Creative & UX Director
@ Valitics, Inc
Hired, trained and led a team of UX designers, visual designers and developers across web, print and branding work. Coached and mentored the team, and built the product design and handoff process that streamlined delivery.
Jan 2012 - Mar 2017
Creative & UX Director
@ Valitics, Inc
Hired, trained and led a team of UX designers, visual designers and developers across web, print and branding work. Coached and mentored the team, and built the product design and handoff process that streamlined delivery.
Jan 2012 - Mar 2017
Creative & UX Director
@ Valitics, Inc
Hired, trained and led a team of UX designers, visual designers and developers across web, print and branding work. Coached and mentored the team, and built the product design and handoff process that streamlined delivery.
Great products aren’t made in isolation so let’s collaborate.
© 2026 Mirko Ivancic
Great products aren’t made in isolation so let’s collaborate.
© 2026 Mirko Ivancic
Great products aren’t made in isolation so let’s collaborate.
© 2026 Mirko Ivancic